In a much more risqué approach to advertising, BMW takes their Used Car ads to a new level. Within this particular advertisement, BWM is promising that you will not care that you are driving a used car, because this used car is a beamer.
The first substantial evidence that can be assessed is the visual that is presented. Lying naked in a very provocative pose, a young(er) woman is giving off “bedroom” eyes at the viewer. Immediately, it is obvious that the advertisers are trying to get your full attention by using a more sexual appeal. Assuming that the advertisement is targeted more towards older men (younger men as well), the visual is a very targeted way to get attention from the viewer. Most likely, by now the viewer is completely drawn in.
The next bit of evidence that can be assessed is the text. Reading quite boldly and to the point, “You know you’re not the first. But do you really care?” this relates to both the girl and the BMW used car in one shot. By essentially comparing the two non-similar items together, the viewer can draw a conclusion, which BWM is assuming the answer to the text is “No”. In my opinion, by the looks of the ad, that is probably the most common answer.
Overall, this advertisement is very obviously targeted toward the male market, but that does not mean that women cannot find some sort of appeal to this as well. By promising the viewer that they will not ever realize; nor care that they were not the first person to own the car, BMW is setting their standard for excellence. Without a doubt, this advertisement is very powerful in proving a point for their product.
Comment:
http://natalia-english202.blogspot.com/2010/10/blog-2-ad-analysis.html?showComment=1286856616639#c2773202995193328624
Comment:
http://natalia-english202.blogspot.com/2010/10/blog-2-ad-analysis.html?showComment=1286856616639#c2773202995193328624
